… My rule of thumb is build a site for a user, not a spider – Dave Naylor
1) A Good Web-Hosting Company & Hosting Plan
Website hosting is an SEO factor that many overlook. However, quality web hosting is crucial for your site’s search engine rankings. Load speed for your webpage will affect your SEO, and a faster server can boost your SEO by loading your site much faster.
The IP location of your web host can also impact your SEO rankings. Your server should be hosted in the same country as your company and target audience. Google seems to favor companies that implement this practice.
The hosting plan you select can also include website security. This keeps hackers at bay and decreases your chances of being infected with malware. Poor security can cause your site to be blacklisted by search engines, so security is crucial.
2) Optimized Images
Not only do images bring your website and blog articles to life, they contribute greatly to your site’s SEO. The first step to optimizing your images is to ensure you use images with every article you post. With image search becoming more common, visual content is an important factor for SEO.
There are several steps to take when optimizing your images:
- Use original images whenever possible.
- Use images that are relevant to the content on the page.
- Provide the right file name for your image that is descriptive.
- Use JPEG format for larger images, use PNG for background transparency, and use SVG for icons or logos.
- Scale your image to avoid slowing down your site.
- Reduce the file size as much as possible.
- Add alt text that includes keywords for the page.
- Use responsive images to optimize for screen width and mobile devices.
You can use free online tools or plugins to help optimize your images for SEO. There are impressive free tools, such as PageSpeed Insights, that provide important information on the elements of your site and how they affect your SEO.
Even a single second delay can result in a 7% loss of conversions when it comes to page speed. Removing anything from your site that can cause a slowdown is important to boosting your SEO. In fact, Google has cited page speed as a crucial factor for search engine rankings.
4) Write Content for Your Users, Not Search Engines
Providing quality content for your target audience is more important than writing for a search engine. While you want your content to rank, your ultimate goal is to serve your customers. The thought behind SEO content is shifting to a human focus instead of a search engine focus.
An increasingly popular opinion is that providing quality content for your audience will result in improved SEO in Singapore. If your customers get value from your blog articles, videos, product pages, and more, you will be rewarded in search engine rankings.
5) Optimize for Mobile
About 70% of web traffic occurs on mobile devices. We use our phones all day, every day, making mobile optimization an increasingly important factor for SEO. Sites that are mobile friendly perform better in search rankings as Google takes a mobile-first indexing approach.
Optimize your site for mobile using these tips:
- Reduce page load speed as much as possible.
- Design your site for mobile, including scroll features.
- Avoid using Flash and pop-ups.
- Design with the size of a finger in mind to avoid accidental clicks from small buttons.
- Optimize your site for local search, which is frequently used on mobile devices.
- Use a responsive web design.
As you can see, keywords are not the only factor for SEO these days. While keyword research is still an important part of search engine optimization, so are web hosting, images, content, and more. By focusing your SEO efforts on a mix of factors instead of just one, you can greatly improve your search engine rankings over time.