… Business has only two functions — marketing and innovation. – Milan Kundera
1) Why is a website important?
As social media platforms rise and fall in popularity, websites remain successful.
The effectiveness of websites is a constant for businesses of all sizes.
A website showcases your brand in the best light.
It offers a way for customers to find you easily online, learn about your products and services, and engage with your brand.
If your business does not currently have a website, you could be missing out on a big opportunity.
A website increases your visibility online and offers a direct link to your audience.
Best of all, a website works for your business 24 hours a day.
Also, it will ensure that the main focus is to show case all of your products and services the exact way you want it to be.
You have the control to customize it the exact way you want it and the exact way you want your potential customers to see it.
Unlike social media, you are not forced to have a certain data at a specific spot.
Also, you are not forced to use a specific way to display your products or services.
And keep in mind, when we talk about your website, we are talking about a website which is customized to suit your exact business needs.
Definitely, not those free drag and drop builders which do not allow you to build custom functions or remove unused codes.
A website can be optimized for SEO (search engine optimization) which allows you to rank on the first page of Google.
Instead of finding clients, clients come to you!
A successful SEO ensures that your website ranks well and appears when someone Google searches for a keyword that you have optimized it for.
2) Attract new customers
Online research is a major part of the buying process.
In fact, 81% of consumers research products or services online before making a purchase.
Clearly people are looking for information when they shop, and that information can easily be shared through your website.
As customers search for the same products you sell, a website will ensure that your brand is front and center.
Your website continues to work for you even if you are not in the office.
It promotes your brand to new customers when you cannot be there to tell them yourself.
3) Add credibility
Consumers are wary of businesses that do not have a website.
As the main source of an online presence for many years, people associate corporate websites with trust and legitimacy.
It is worth noting that 56% of consumers do not trust a business that does not have a website.
Your website shares important information about your company, including your contact information and background.
Common pages, like a Contact Us page or an About Us page, provide your audience with details on how to reach you if they have questions or concerns as well as background information on your business.
You can build trust and credibility with your audience just by having a branded website.
4) Save time
How much time do you spend communicating with potential clients?
Imagine if you could cut out a good portion of that time.
Going back and forth with prospects just to provide basic information is very time consuming.
A website can help you save time by providing valuable information to customers that they can find on their own.
This frees you up to spend time on other tasks that can build your brand.
5) Control your brand
Your website is your platform. With a website, you have the opportunity to control your brand and branded assets, including your logo, fonts, icons, etc.
You can also use your website to help shape the perception of your brand.
A website serves as your place to highlight your brand messaging and market position.
It is also important to note that there could already be reviews available online about your brand.
Whether you have an active website or not, other sites and consumers can be posting about your business.
With your own branded site, you have the opportunity to control the narrative and share positive reviews of your company.
6) Increase engagement
A website provides a reliable place for consumers to interact and engage with your business.
Whether a customer needs to check a price, look up the answer to a frequently asked question, or learn how to contact you, those tasks can all be done on your website.
Smart businesses are adding chat boxes to their site to further increase audience engagement.
This automation tool provides a way for your audience to get the answer they are looking for to help them make their purchasing decisions.
7) Handle transactions
Your website can be one of your best salesmen.
Ecommerce businesses obviously need websites to handle online transactions.
However, a variety of other businesses can benefit from handling transactions on their website.
If you provide services on a monthly basis or charge recurring payments, you can set up billing through your website.
Building a secure website that can handle transactions offers a convenient solution for your customers.
They can change their contact information, update billing details, and modify their preferences anytime they want.
This provides your customers with more control over their own account and helps you save time handling everyday transactions.
8) Provide support
What do customers do when they can find answers to their questions?
They are likely to get frustrated or take their business somewhere else.
When customers do not feel supported, they will search for other options.
Your website can be a great source of support for your clients.
They can find answers to frequently asked questions, blog posts on relevant topics, and contact details for support staff.
Providing multiple ways for your customers to get in touch with you and find the answers to their quesitons can help you retain current customers and attract new ones.
9) Why is social media alone not enough?
Businesses that rely on social media alone miss out on all of the opportunities listed above.
While social media is a valuable marketing and communication tool for businesses, it is not enough to handle all of the interactions and support your customers need.
With so many businesses on Facebook, Twitter, and other social media platforms, it is too easy to get lost in the shuffle.
Having your own website can act as an anchor for your online presence, ensuring you are always visible and easy to find.
10) Social media use is diminishing
People are spending less time on social media each year.
From 2017 to 2018, the number of hours spent on Facebook dropped by 5%.
If you rely on social media as your main method of connecting with your audience, you will likely experience a drop in engagement and reach over the years.
Also, as new social media platforms are created, the audience for each platform could diminish over time.
11) Social media platforms are limited
Your activity on social media platforms is dictated by the developers and managers of the site.
Facebook algorithms change all the time.
As soon as you master one way of using the platform, things change and you have to learn all new systems.
The content you can post is often strictly regulated by the social media site, and the rules can change at any time.
Also, your position in users’ news feeds is subject to the unique algorithm of the social media site.
These sites do not disclose how they rank searches or why certain posts show up in news feeds over others.
It is possible that your content could be blocked or restricted from time to time based on the rules and functionality of the site.
12) Why should you use a professional website development company?
There are a lot of options available for do-it-yourself website builders these days.
Several companies offer tools to build a professional website in a short amount of time.
While these drag and drop website builders may seem like a less expensive option, they are very limiting.
Using a professional website development company ensures that you get a custom design.
Drag and drop website builders rely on templates that are used by countless other companies online.
Your site will resemble the same look and feel as many other sites.
A website developer can create a site that meets your unique needs without limitations.
You can request changes, make updates when needed, and test the functionality of your site with the help of a professional team.
Also, professional website developers use the latest technology to build your site.
They have the resources necessary to keep your site up to date and secure with interactive and responsive designs.
You will have a lot more options when using a professional web developer than you would with a generic website builder.
Choose Laxavis for your professional website development
Laxavis is the leading web design Singapore company.
The skilled developers at Laxavis understand why your business needs a website instead of relying on social media alone.
As the premier company for web development in Singapore, they use the latest tools and technology to provide custom web design and proven SEO services to rank your page higher on Google.